1. The "Friends & Family" Launch

Offer a 50% discount to your first 5 friends in exchange for a Google Review and 3 photos of the car. These reviews are worth more than the money you "lost" on the discount.

2. Facebook Groups Strategy

Don't spam. Join local neighborhood groups and offer value. "Hey neighbors, I'm starting a mobile detailing service and I have 2 slots left this Saturday for an exterior refresh."

3. Nextdoor Optimization

Nextdoor is a goldmine for local services. Create a business profile and ask your first few happy customers to "Recommend" you there. It's the #1 referral source for solo pros.