The Profit Trap

Many solo detailers fall into the "Market Price Trap." They look at what the guy down the street is charging and subtract $10 to be competitive. This is a race to the bottom.

Step 1: Calculate Your Hourly Target

To hit $100k/year, you need to bill about $400/day. If you work 6 hours of "hands-on" time, your target hourly rate is roughly $65/hour. Any job that takes 3 hours but only pays $120 is actually losing you money.

Step 2: Factor in Consumables

Your chemicals, gas, and microfibers aren't free. A good rule of thumb is to add a 15% "Supply Fee" into your base prices to ensure your margins stay healthy.

Step 3: The Luxury Premium

Don't charge the same for a 2024 Porsche as you do for a 2010 Honda. Higher-value cars carry higher liability and require more specialized care. Price accordingly.